Best-fit situation
Use 60 days when this is the job.
A known growth priority with one broken or missing system—such as positioning and proof, pipeline management, lifecycle follow-through, or partner activation.

60-day sprint
Install one working revenue system and put it into live use with your team.
Best-fit situation
A known growth priority with one broken or missing system—such as positioning and proof, pipeline management, lifecycle follow-through, or partner activation.
Operating outcome
One operating revenue system is launched, measured, documented, and owned by the client team.
Scope
The exact system is determined by the binding constraint—not by a menu of disconnected marketing deliverables.
Acceptance
Client responsibilities
Explicit exclusions
Multiple unrelated system implementations
Always-on content, media, or lead-generation management
Software licensing and third-party specialist costs
Work delayed by missing access or client decisions
Compare the operating windows
Decide the right commercial move before committing more time, tools, or production.
Explore the 30-day sprintInstall one working revenue system and put it into live use with your team.
Explore the 60-day sprintConnect the systems that must operate together, then improve them through live evidence.
Explore the 90-day sprintStart with fit
Use 20 minutes to test fit, identify the likely sprint, and agree on the right next step.
Fit depends on stakes, access, ownership, capacity, and timing.